SMS Marketing (short message service) is one of the newest and fastest growing types of direct marketing. This is because it is cost effective to maintain but offers a high ROI. Text messages has over 98% market reach and the latest Ofcom report puts UK smartphone ownership at nearly one third of the population.
All businesses can benefit from SMS marketing, from restaurants who offer discount vouchers to major brands that have millions of customers. 95% of all texts get opened within five minutes, which is faster than both email and social media. The key is to execute correctly with express consent and an incentive to join.
Shouldn’t SMS marketing be an integral part of your business?
To find out more about how SMS marketing can boost your sales, click here.
