Paid Per Click Advertising is the process of gaining traffic by paying for ads on search engines. It is often referred to as CPC (cost-per-click) or PPC (pay-per-click), this is because most ads are sold on a CPC / PPC basis.
PPC advertising is a very strong method of increasing your visibility online. A PPC campaign can be up and running within a few hours and because of this, in return you are able to see fast results usually within a few days compared to a strategic SEO campaign which can take a few months to see positive results.
While SEO is a more strategic method, paid listings are alot more tactical and are performance based, this allows you to see what areas are working well and focus on them and which areas that are not working well and look to build on them to improve results.
Click the image below to learn about the layout of paid ads on Google.
Pay per click can integrate with your SEO campaign. Test and measure individual and aggregate campaign data – If the PPC campaign delivers the right ROI then why stop?
Successful pay per click campaigns can return amazing results and build brand visibility. But every campaign needs careful management. Attention needs to be paid to changing markets, bidding can get very competitive and it takes time, and a whole lot of knowledge to get it right.
If you want further information on how Clear Thought Media can help you with your PPC account, please phone or contact us.
