Search engine optimisation (widely known as “SEO”) is the method of increasing the amount of visitors to a website by obtaining a high position in the search results page of a search engine (SERP) such as Google. Search engines evaluate website pages by matching them through a set of algorithms. What they consider the most ‘relevant’ will be displayed higher up in the search results. Users will commonly will only look through the first 2 pages of search results, so where a site ranks is essential for directing more traffic towards the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Clear Thought Media makes use of some of the most powerful strategies in the industry. Our clients regularly achieve first page rankings for highly competitive keyword searches.
Click through rates (CTR) of Google search results based on Optify data. The remaining 11% is shared between results on page 2 and beyond.
While the exact figures may vary from study to study, they all confirm that ranking at the top of Page 1 on Google continues to be incredibly valuable.
What are the Benefits?
- High ROI: SEO brings you a higher return on your investment than any comparable form of marketing.
- Usability: By following optimisation guidelines, means that visitors have a more pleasant user experience.
- Long Term Positioning: Once in place, a properly designed and optimised website should maintain high rankings where as a PPC (Pay Per Click) campaign has ongoing costs and outlay.
- Brand Visibility: SEO can give your brand a high international profile – and for a comparatively low outlay.
- Cross-Browser Compatibility: A properly structured site that works in all browsers, meaning you wont miss out on any potential customers due to your website not working in all browsers.
